How Gaming Analytics are driving the future of Gaming
Basic metrics such as DAU, MAU, Retention, device etc… are a good way to determine the effectiveness and future potential of gaming...
What is Big Data?
Discovering previously unknown insight from a large amount of data is one of the most important elements responsible for the rise of “big...
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA) This metric calculates the cost of a user action, such as a game download, app download, acquisition etc. CPA...
Conversion Rates
Conversion in the World of Gaming A multitude of factors play a role in increasing conversions for a gaming site. Various factors such...
Top 5 Gaming Analytics
The typical “Gamer” demographic may surprise you. Today’s typical “Gamer” demographic is an average of 35 years old adult and is...
Click Through Rate (CTR) and Gaming Analytics
When it comes to the success of any online game, the first step is to get the message that the game exists out to the game’s intended...