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E-commerce Automation

Ecommerce automation is more critical than ever

Ecommerce sales have been steadily increasing for years, as more consumers are now shopping online. Global ecommerce sales are expected to reach $5 trillion in 2022 and $6 trillion by 2024. To grow and thrive, companies must rethink automation strategies. With over 40% of ecommerce revenue coming from repeat buyers, process automation is critical to improved customer experiences. By integrating your ecommerce apps and automating manual processes, you will use internal resources efficiently, refine cross-departmental processes, and eliminate long sales lifecycles and manual data entry.

Automation ensures that as your business grows, you won’t outgrow your operations. Companies that integrate applications are one step ahead, connecting their tech stack point to point. Companies that embrace enterprise-wide ecommerce automation have no limit to how much they can grow.


Why Celigo?

Celigo automates every stage of your ecommerce business

Celigo provides full coverage with a comprehensive library of solutions built to support ecommerce business processes. With managed, prebuilt solutions, you can leverage AI/machine learning to manage and assist in integrations, including self-healing and error management.

Experts in ecommerce process automation

With over a decade of experience and thousands of customers, Celigo has the subject matter expertise and is the leader in ecommerce process automation. No one else can offer our level of end-to-end coverage with expert guidance and customizable business best practices.

A powerful, scalable platform

The Celigo platform has all the power you need to handle any complex integration or transaction volume. Integrate all of your ecommerce applications, automate your business processes, scale your business, and say goodbye to operational inefficiencies. The Celigo Platform handles large volumes of transactions during peak sales seasons.

Accessible to everyone

An intuitive UI empowers business users to self-serve and manage automations without coding. Easy-to-use monitoring and error management means you don’t have to rely on technical resources to run your business.


  • Speed up order processing by connecting ecommerce storefronts, marketplaces, ERP, 3PL, and payment gateways.

  • Fulfill orders and process cancellations, returns, and refunds fast through real-time sync of critical data between ecommerce sales channels and ERP.

  • Avoid selling out-of-stock items to customers through up-to-date inventory levels across all sales channels.

  • See Order to Cash Integration Guide for details

order to cash

3PL Fulfillment

  • Make healthier business decisions for procurement and distribution through real-time inventory data. Gain real-time visibility into fulfillment status, returns, and stock levels.

  • Process and fulfill more sales orders in less time through fully automated processes.

  • Provide a better customer experience through fast fulfillment, return processing, and status updates.

  • See 3PL Fulfillment Integration for details


Inventory Management

  • Manage your inventory in real-time.

  • Update inventory levels on the ecommerce storefront less frequently to avoid overselling.

  • Split inventory into multiple locations for multi-channel sales.

  • Use a manual trigger to release new products for sale.


Supply Chain Management

  • Connect your supply chain end-to-end to automate your business-critical processes.

  • You can expedite strategic projects such as vetting supply chain vendors for security or launching dynamic pricing.

  • Automate workflows and processes for growth and scalability. Reduce time spent manually managing shipments.

  • See Supply Chain Management for details

supply chain

Customer 360

  • Get the complete customer visibility needed to shift from reactive to proactive customer engagements to avoid potential issues and identify upsell opportunities.

  • Acquire insights from website traffic, email, mobile app data, paid media data, loyalty program data, and data from ERP, CRM, and Google Analytics.

  • Improve forecasting with real-time visibility into your fulfillment rate, inventory turnover, stock-to-sales ratio, backorder rate, and rate of return.

  • See Customer 360 Automation for details

customer 360
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