The Basics of SCRUM
SCRUM is an agile methodology typically used to manage a software development project. It is a more flexible and holistic approach than...
Return on Investment (ROI) - Online Marketing
Ways to calculate ROI for online marketing One of the many benefits of online marketing is that it enables more accurate calculation of...
Loading time and it's effect on a companies bottom line
It's no secret that loading time on a web page has a direct effect on user experience and that this can strongly influence the conversion...
ARPU
Gaming companies typically measure ARPU as the total monthly revenue divided by the total numbers of subscribers. ARPU (Average Revenue...
Monthly Active Users (MAU)
MAU (Monthly Active Users): The number of players who have interacted with a game in a given month (30 days). How an “active user” is...
Understanding Demographic Analytics
Demographic Analytics provide insights into a customer or users information relating to gender, age, geographical location, affinity and...