3 reasons people stop playing your Games!
Nothing in this world last forever. In both the "Real” and "Gaming" worlds, nothing lasts forever. No matter how amazing a Game is,...
The Walking Dead Season Finale and Real Time Gaming Analytics
The Walking Dead Season 6 Finale was one of the most intense season finales yet, but don't worry, No SPOILERS in this Blog. The Walking...
Retention vs. Churn
Retention is the number of customers that continue to come back to a company's store, website, video game site, etc. In the Gaming...
Breaking Even in the Gaming Industry
In the first part of this Blog # 9 - Customer Life Value , we looked at what Customer Lifetime Value (CLV) is. Customer Lifetime Value is...
Customer Life Value (CLV)
The “Customer Lifetime Value” (CLV), also known as Lifetime Customer Value (LCV) or Lifetime Value (LTV) is a net profit metric related...
The Difference between Daily Active Users (DAUs) and Visitors?
Driving traffic and increasing the amount of "Visitors" to a website is a primary goal in the world of Video Game Marketing. Both...
