The world of Gaming is changing and the "Gamer" community is changing along with it. The average gamer is 35 years old! Yes, that's right, 35. According to the Entertainment Software Administration, not only is the average "Gamer" 35 years old but 44% of them are female and 56% of them are male. Women 18 and over represent 38% of the total game-playing population then boys 18 and under who represent 15% of the game playing population. Using effective web analytics and knowin

Basic metrics such as DAU, MAU, Retention, device etc… are a good way to determine the effectiveness and future potential of gaming sites. But how are these analytics driving the future of gaming? Analyzing Gaming metrics effectively allows companies to determine who is using their sites/games. It helps them answer questions like where these users are coming from? How much revenue is generated and from which users? Which games and activities are users engaging in most freque

Discovering previously unknown insight from a large amount of data is one of the most important elements responsible for the rise of “big data analytics” The ever increasing amount of data being created today can create significant challenges for businesses. What data should be processed? How to process large volumes of data? How can the data be effectively interpreted? The benefit of processing this data is that companies that choose to can acquire a wealth of information th

Cost Per Acquisition (CPA) This metric calculates the cost of a user action, such as a game download, app download, acquisition etc. CPA is calculated by the total cost is divided by the number of user actions. Modern day gaming companies typically put a significant amount of effort and dollars into marketing the game. In this competitive and constantly evolving industry, sustained efforts are necessary in order to acquire new players, increase user engagement and improve ret

Conversion in the World of Gaming A multitude of factors play a role in increasing conversions for a gaming site. Various factors such as demographics, device type, subscription type, game type, membership vs. free-play help drive conversion. Other aspects that influence conversion include the game's audience, in game purchase options, effective targeted marketing, advertisements and Click Through Rate (CTR). Conversion Rate: A conversion rate is used to calculate the effec

The typical “Gamer” demographic may surprise you. Today’s typical “Gamer” demographic is an average of 35 years old adult and is comprised of approximately 54% male and 46%. This is the demographic driving both game and in game purchasing. And they’re not just playing on their gaming consoles, they’re playing on their tablets, phones, computers and more. So how are Gaming companies using this information to drive their business forward? Effective Gaming Analytics starts by me

When it comes to the success of any online game, the first step is to get the message that the game exists out to the game’s intended audience and target markets, which means developing Ad campaigns that create interest and results in a player clicking through to the game. Click-Through Rate (CTR): This metric is calculated by the dividing the total number of content/ad views by the number of clicks on that content. This metric provides insight into the effectiveness and leve